Tracking your campaigns

After launching a campaign, Rubric allows you to easily track its performance and gather valuable insights.

To review your campaign’s progress, simply head to Communicate > Campaign Manager and find the campaign you'd like to review. Make sure your campaign is marked as Completed - this means the campaign's Valid Topassed date has passed, and only then will performance metrics be available. For detailed analytics, click on the 3 dots under the Action tab, then on Details for a comprehensive breakdown of the campaign’s performance metrics, including:

• Total Recipients: The total count of individuals your campaign aimed to reach.
• Successful Deliveries: The number of emails that were successfully delivered to recipients’ inboxes.
• Unique Opens: The number of distinct recipients who opened the email, showcasing initial engagement.
• Total Opens: The cumulative number of times the email was opened, potentially more than the total number of recipients.
• Unique Clicks: The number of recipients who clicked on a link within the email, indicating active interaction.
• Total Clicks: The total number of clicks across all links within the email, demonstrating the content’s appeal.
• Campaign Performance: A graphical representation of the open and click rates over time, giving you a visual insight into the campaign’s effectiveness.